- 100 words or less. It must be concise, focused and true.
- No "christianese". In other words, only use words that everyday regular people use.
(Read Just Walk Across The Room by Bill Hybels)
Think of it this way. What is the Gospel? It is quite literally, "good news". It is a story. Jesus came to earth, lived a perfect life, die on the cross for our sins, went to heaven to prepare a place for us, and one day will come back for those who follow him. It is not a formula, doctrine, fives steps to salvation. It is what it is: Good News. What people who are seeking God want to hear is how that "Good News" changed your life. They don't want you to spout out the basic Bible doctrines, refute evolution or support the basic tenets of Christianity, they want to know your story.
Infomercials have been doing this forever.
"I was overweight forever, then I bought this Bowflex and now I'm ripped!"
"My parties were boring, then I bought this Greatest Hits of the '70's and now my parties rock!"
My favorite faith story of the Bible is found in John 9:25. Jesus has healed a man born blind. The man has been dragged before the Pharisees for questioning, here is his story.
“Whether he is a sinner or not, I don’t know. One thing I do know. I was blind but now I see!”
Simple, concise and to the point. One other thing, he doesn't defend Jesus or try to prove anything. He just tells the Pharisees and his friends and neighbors how Jesus changed his life. Sometimes that is all God seekers want to hear. So here is the deal: What's your story? Please share your story in the comment section below. It is a great exercise to help you prepare for connecting people to Jesus.
Here is mine to get things rolling. Remember no more than 100 words!
Much of my life was spent trying to prove to God that I was good enough for him to love me. My problem was that I was never good enough. My life was marked with guilt and shame because of my obvious inadequacies. In 1998 during a Christian conference the light bulb finally went on and I realized that no matter what I had done God loved me anyway. That realization changed my relationship with him and gave me a clear focus on how to live life. Today I live for him because of his never-ending love for me.